Private and customizable “ultraluxe” packages are increasingly in demand. Here’s what (a lot of) money can buy at upcoming events. Prices (Fares, Fees and Rates), Advertising and Marketing, Super Bowl, Horse Racing, Olympic Games (2026), Hotels and Travel Lodgings, Automobile Racing, Travel and Vacations Private and customizable “ultraluxe” packages are increasingly in demand. Here’s what (a lot of) money can buy at upcoming events. NYT > Business
$62,000 for the Super Bowl. $1 Million for Formula 1. How Much Would You Pay for a Sporting Event?
