Backed by L’Oreal Group, Noli is a new beauty platform which uses AI to offer bespoke skincare advice and recommend the products most suited to you. As a beauty editor I tested it, here is my honest review. Backed by L’Oreal Group, Noli is a new beauty platform which uses AI to offer bespoke skincare advice and recommend the products most suited to you. As a beauty editor I tested it, here is my honest review.