In an era of increasing calls for diversity, minority ownership labels like “Black-owned” have become more than a point of pride—they are a strategic tool for branding. A new Journal of Marketing study explores how promoting minority ownership impacts consumer perceptions, especially during crises. In an era of increasing calls for diversity, minority ownership labels like “Black-owned” have become more than a point of pride—they are a strategic tool for branding. A new Journal of Marketing study explores how promoting minority ownership impacts consumer perceptions, especially during crises. Economics & Business Phys.org – latest science and technology news stories
How minority ownership labels influence brand evaluations
