A survey on urban Indians’ financial behavior in 2024 reveals strong saving habits but limited success in achieving financial goals. Despite 67% saving over 20% of their income, poor financial literacy and planning remain major hurdles. Mutual funds are the most popular investment choice, and 67% of respondents plan to increase investments in 2025. A survey on urban Indians’ financial behavior in 2024 reveals strong saving habits but limited success in achieving financial goals. Despite 67% saving over 20% of their income, poor financial literacy and planning remain major hurdles. Mutual funds are the most popular investment choice, and 67% of respondents plan to increase investments in 2025. Economic Times