Complaints are different when customers think a company cares

When a consumer has a bad experience involving a company’s products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn’t care too much about the business’s good intentions. When a consumer has a bad experience involving a company’s products—be it purchasing a car with a safety defect, becoming the victim of a data breach or having baggage lost by an airline—you might think he or she wouldn’t care too much about the business’s good intentions. Economics & Business Phys.org – latest science and technology news stories