The countries of the world have agreed: Our planet needs more protection from human activity. And with the globe facing an assortment of environmental crises, they realized the plan needed to be ambitious. Thirty-by-thirty was their proposal: protect 30% of the planet by 2030. But while conservation is popular in principle, the costs of actually enacting it often stall even the most earnest efforts. The countries of the world have agreed: Our planet needs more protection from human activity. And with the globe facing an assortment of environmental crises, they realized the plan needed to be ambitious. Thirty-by-thirty was their proposal: protect 30% of the planet by 2030. But while conservation is popular in principle, the costs of actually enacting it often stall even the most earnest efforts. Environment Phys.org – latest science and technology news stories