A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies. A study published in the Journal of Marketing sheds light on the complex dynamics of authenticity in influencer marketing, revealing critical insights for brands, influencers, and marketing agencies. Social Sciences Economics & Business Phys.org – latest science and technology news stories
New research unveils key strategies for influencer authenticity
