The Max Planck Institute for Metabolism Research has discovered a brain mechanism that makes us crave sugar even when we are full. This pathway releases β-endorphin, which drives us to consume more sweets. Blocking this pathway could support obesity treatments. The Max Planck Institute for Metabolism Research has discovered a brain mechanism that makes us crave sugar even when we are full. This pathway releases β-endorphin, which drives us to consume more sweets. Blocking this pathway could support obesity treatments. Health and Fitness, Health Tips, Exercises & Workout Tips, Diet & Wellness | Times of India Lifestyle