Brentford, Football, Sport Business | The Guardian
Microchips to prove authenticity of player-worn kitFirst use in home game against Everton on WednesdayBrentford are to integrate microchips into their match-day shirts that will prove their authenticity, in a move against the proliferation of counterfeit football kits.Beginning with the Premier League fixture against Everton on Wednesday night, Brentford will become the first English side to wear shirts that provide a digital guarantee of their provenance, crucial for merchandise often sold for substantial sums at auction. Continue reading…
- Microchips to prove authenticity of player-worn kit
- First use in home game against Everton on Wednesday
Brentford are to integrate microchips into their match-day shirts that will prove their authenticity, in a move against the proliferation of counterfeit football kits.
Beginning with the Premier League fixture against Everton on Wednesday night, Brentford will become the first English side to wear shirts that provide a digital guarantee of their provenance, crucial for merchandise often sold for substantial sums at auction.
