News article or big oil ad? As native advertisements mislead readers on climate change, experts identify interventions

In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge University colleagues, evaluates two promising tools to fight misleading native advertising campaigns put forth by big oil companies. In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge University colleagues, evaluates two promising tools to fight misleading native advertising campaigns put forth by big oil companies. Environment Phys.org – latest science and technology news stories