When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue. When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing “cult wines” can boost long-term profits by keeping their prices low, creating excess demand that fuels their brand’s prestige and future revenue. Economics & Business Phys.org – latest science and technology news stories
Scarcity pricing helps ‘cult wineries’ drive demand, according to economists
