Study explores whether advertising contributes to or leads to declines in happiness

Advertising has long been known to depict a virtual reality of life, leading some people to expect more out of life than is practical. This is driven by idyllic imagery and storytelling, among other techniques such as an emphasis on materialism. Advertising has long been known to depict a virtual reality of life, leading some people to expect more out of life than is practical. This is driven by idyllic imagery and storytelling, among other techniques such as an emphasis on materialism. Social Sciences Economics & Business Phys.org – latest science and technology news stories

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