Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets. Researchers from University of Liverpool, University of Manchester, and University of Mannheim have published a new Journal of Marketing article that investigates the consequences of the financial valuation and external reporting of marketing assets. Economics & Business Phys.org – latest science and technology news stories
How marketing asset accountability can unlock the full value of marketing by measuring and reporting its assets
