Influencers prefer endorsement deals without restrictions—and so do their audiences

In September 2018, Snapchat launched a new generation of its Snap Spectacles. Instead of relying on a traditional advertising campaign to promote the camera-enabled sunglasses, the brand chose an influencer to get the word out. In September 2018, Snapchat launched a new generation of its Snap Spectacles. Instead of relying on a traditional advertising campaign to promote the camera-enabled sunglasses, the brand chose an influencer to get the word out. Social Sciences Economics & Business Phys.org – latest science and technology news stories