One-sided relationships with YouTubers are more emotionally fulfilling than talking to casual friends, a new study suggests. The University of Essex research discovered people feel watching online stars like Zoella, KSI and PewDiePie can cheer them up more than weak-tie acquaintances—like neighbors or co-workers. One-sided relationships with YouTubers are more emotionally fulfilling than talking to casual friends, a new study suggests. The University of Essex research discovered people feel watching online stars like Zoella, KSI and PewDiePie can cheer them up more than weak-tie acquaintances—like neighbors or co-workers. Social Sciences Phys.org – latest science and technology news stories
Study suggests YouTubers cheer people up more than casual friends
