Small changes in how potential donors are approached can achieve significantly higher donation returns than the classic tactic of asking for monetary donations. This is the conclusion of an online survey conducted by behavioral economists from the universities of Heidelberg, Innsbruck (Austria) and Kassel. Small changes in how potential donors are approached can achieve significantly higher donation returns than the classic tactic of asking for monetary donations. This is the conclusion of an online survey conducted by behavioral economists from the universities of Heidelberg, Innsbruck (Austria) and Kassel. Economics & Business Phys.org – latest science and technology news stories
Fundraising: Higher donation returns when asking for units of relief supplies rather than money
