Researchers in India have expanded the well-known theory of planned behavior to obtain useful marketing and policy insights concerning the sustainability choices of consumers when it comes to food. The study, published in the International Journal of Sustainable Society, analyzed data from 440 Indian households via self-administered questionnaires, which were then analyzed using structural equation modeling. Researchers in India have expanded the well-known theory of planned behavior to obtain useful marketing and policy insights concerning the sustainability choices of consumers when it comes to food. The study, published in the International Journal of Sustainable Society, analyzed data from 440 Indian households via self-administered questionnaires, which were then analyzed using structural equation modeling. Social Sciences Economics & Business Phys.org – latest science and technology news stories
New findings regarding Indian food sustainability
