The film, which cost $25 million to make, is on track to earn an estimated $50 million in North America on its opening weekend, analysts say. Box Office Sales, Movies, Books and Literature, Social Media, Sony Corporation, Hoover, Colleen (1979- ), Lively, Blake The film, which cost $25 million to make, is on track to earn an estimated $50 million in North America on its opening weekend, analysts say. NYT > Business