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Tens of thousands descend for the D23 conference – will familiar faces and bigger parks maintain their loyalty?It was Friday night, and the southern California stadium was packed with cheering fans. They wore light-up bracelets and homemade costumes, and screamed every time a new A-list celebrity made a surprise appearance.This wasn’t a pop concert or a sports game. It was a marketing event for Walt Disney, a company with a legion of fans so devoted that about 15,000 were willing to buy a ticket and come to Anaheim, California, to see its newest film and TV advertisements first. Continue reading…
Tens of thousands descend for the D23 conference – will familiar faces and bigger parks maintain their loyalty?
It was Friday night, and the southern California stadium was packed with cheering fans. They wore light-up bracelets and homemade costumes, and screamed every time a new A-list celebrity made a surprise appearance.
This wasn’t a pop concert or a sports game. It was a marketing event for Walt Disney, a company with a legion of fans so devoted that about 15,000 were willing to buy a ticket and come to Anaheim, California, to see its newest film and TV advertisements first.
