Research: Highlighting Minority-Owned Businesses Can Boost Sales

A team of academics studied what happened when Yelp and Wayfair labeled products made by Black- and Latinx-owned businesses. Marginalized groups, Race, Consumer behavior, Marketing, Social movements, Digital Article 

A team of academics studied what happened when Yelp and Wayfair labeled products made by Black- and Latinx-owned businesses.

 HBR.org

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