Shadi Kord and her university mate Natalie Khoei both chipped in $200 each to create their own online fashion brand. It now has an annual turnover of $69 million. Shadi Kord and her university mate Natalie Khoei both chipped in $200 each to create their own online fashion brand. It now has an annual turnover of $69 million. Property / News Sydney Morning Herald – Latest News