The CAIT representatives expected festive sales of over 4 lakh crore due to the extended period of the festival this year which will be celebrated from August 19 to November 15 on the day of Tulsi Vivah. The CAIT representatives expected festive sales of over 4 lakh crore due to the extended period of the festival this year which will be celebrated from August 19 to November 15 on the day of Tulsi Vivah. Zee News :Business