Rural saving is also on the rise as evident in rising number and outstanding amounts of savings bank accounts, the study said The study noted that the receding of inflation pressures appear to be the most important metric in rural spending resurgence, driving a catch-up with urban consumption volumes. Rural saving is also on the rise as evident in rising number and outstanding amounts of savings bank accounts, the study said The study noted that the receding of inflation pressures appear to be the most important metric in rural spending resurgence, driving a catch-up with urban consumption volumes. Economic Times