High-profile and popular influencers on TikTok should rethink their approach to brand-sponsored campaigns since followers better engage and trust the authenticity of smaller creators over super influencers when it comes to paid content. High-profile and popular influencers on TikTok should rethink their approach to brand-sponsored campaigns since followers better engage and trust the authenticity of smaller creators over super influencers when it comes to paid content. Social Sciences Economics & Business Phys.org – latest science and technology news stories
Can’t buy me love: TikTok users seek authenticity in sponsored content, dismissing top influencers for smaller creators
