John Lewis brings back ‘never knowingly undersold’ promise

John Lewis brings back ‘never knowingly undersold’ promise

John Lewis, Retail industry, Artificial intelligence (AI), Business, UK news Business | The Guardian

​Retailer says it will use AI tools to match in-store and online prices of 25 competitors after axing policy in 2022Business live – latest updatesJohn Lewis is reviving its “never knowingly undersold” price promise, which it ditched just two and a half years ago, as part of a marketing blitz as it heads into the all-important Christmas selling season.The retailer said it would use AI tools to match prices both in-store and online for 25 competitors including Marks & Spencer, Boots, Currys, House of Fraser and, on technology only – Amazon – from Monday. Continue reading… 

Retailer says it will use AI tools to match in-store and online prices of 25 competitors after axing policy in 2022

Business live – latest updates

John Lewis is reviving its “never knowingly undersold” price promise, which it ditched just two and a half years ago, as part of a marketing blitz as it heads into the all-important Christmas selling season.

The retailer said it would use AI tools to match prices both in-store and online for 25 competitors including Marks & Spencer, Boots, Currys, House of Fraser and, on technology only – Amazon – from Monday.

Continue reading… 

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