Food & drink industry, Business, Food, US news, World news, Andy Warhol Business | The Guardian
Plan to rename group the Campbell’s Company part of shift in focus to other food it sellsBosses at Campbell Soup Company, whose cans feature in one of Andy Warhol’s best known 1960s pop artworks, have announced plans to drop ‘soup’ from its name after more than 100 years.Its chief executive, Mark Clouse, said the decision to rename the group the Campbell’s Company was part of a shift in focus to the other snack foods and jarred sauces it sold. Continue reading…
Plan to rename group the Campbell’s Company part of shift in focus to other food it sells
Bosses at Campbell Soup Company, whose cans feature in one of Andy Warhol’s best known 1960s pop artworks, have announced plans to drop ‘soup’ from its name after more than 100 years.
Its chief executive, Mark Clouse, said the decision to rename the group the Campbell’s Company was part of a shift in focus to the other snack foods and jarred sauces it sold.