Getting experts to contribute to open content, such as Wikipedia, is not an easy task as experts often have high demands on their time. But one way to increase expert contributions is to understand what motivates them to contribute, a University of Michigan study shows. Getting experts to contribute to open content, such as Wikipedia, is not an easy task as experts often have high demands on their time. But one way to increase expert contributions is to understand what motivates them to contribute, a University of Michigan study shows. Social Sciences Economics & Business Phys.org – latest science and technology news stories