Nutter Butter’s Fever-Dreamlike Social Media Videos Are Racking Up Millions of Views

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain. TikTok (ByteDance), Advertising and Marketing, Social Media, Online Advertising, Creativity, Dentsu, Mondelez International Inc, Nabisco, nationallist24, Nutter Butter The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain. NYT > Business