Shaquille O’Neal’s Plan to Bring Back Reebok Basketball

After pushing to be in charge of the company’s return to basketball, the Hall of Famer understands the stakes. “If this doesn’t work, everyone’s leaving,” he said. Sneakers, Basketball, Content Type: Personal Profile, Reebok International Ltd, Authentic Brands Group, O’Neal, Shaquille, Reese, Angel (2002- ), Iverson, Allen, internal-truncator After pushing to be in charge of the company’s return to basketball, the Hall of Famer understands the stakes. “If this doesn’t work, everyone’s leaving,” he said. NYT > Business

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