Consumer research shows leaving product promotions to chance has benefits

A local ice cream shop has decided to offer a featured flavor of the week. But instead of just choosing Rocky Road or Black Raspberry, management has elected to spin a wheel with all its flavors on it, and leave the choice to chance. A local ice cream shop has decided to offer a featured flavor of the week. But instead of just choosing Rocky Road or Black Raspberry, management has elected to spin a wheel with all its flavors on it, and leave the choice to chance. Economics & Business Phys.org – latest science and technology news stories

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