Halloween’s Mutation: From Humble Holiday to Retail Monstrosity

Americans once made their own costumes and candy. Now, the holiday has rapidly commercialized, transforming into an economic juggernaut. Halloween, Consumer Behavior, Seasons and Months, Ghosts, Haunted Houses, Parties (Social), Hoaxes and Pranks, Factories and Manufacturing, Holidays and Special Occasions, Costumes, Witchcraft, Candy, Irish-Americans, National Retail Federation, New York Times, Morton, Lisa (1958- ), Salem (Mass), United States, Home Depot Inc, Spirit Halloween Superstores, Generation Z, Customer Relations, E-Commerce, Children and Childhood, Millennial Generation Americans once made their own costumes and candy. Now, the holiday has rapidly commercialized, transforming into an economic juggernaut. NYT > Business

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