How the N.F.L. Builds a Fan Base in Ireland

The league is trying to ensure that sponsors, media partners and enthusiasm are in place before committing to playing a game in the country. National Football League, Pittsburgh Steelers, Goodell, Roger, Rooney, Dan, Football, Fans (Persons), Dublin (Ireland), Ireland, Northern Ireland The league is trying to ensure that sponsors, media partners and enthusiasm are in place before committing to playing a game in the country. NYT > Business

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