One is ‘like biting into a candle’; another tastes like ‘soy milk from 2002’. In a blind taste test of 20 milk chocolates, Nicholas Jordan and friends have their own block party – and are shocked by the results
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Usually when I host a taste test the products are blind for everyone but me – I distribute the samples to the other tasters and that usually involves me seeing what the brand is. That’s fine, I tell myself: I’m a free-thinking, rational, analytical mind who can tune out any biases or marketing. Well, that’s what I thought, until a taste test of 20 blocks of supermarket milk chocolate proved I’m not only fickle but apparently heavily biased too.
I was joined by 10 friends who, like me, scored the chocolates based on texture and taste. Because many supermarket chocolates have distinct shapes or names carved into them, the other reviewers closed their eyes when I gave out each sample – although I always knew the brand.
Continue reading… One is ‘like biting into a candle’; another tastes like ‘soy milk from 2002’. In a blind taste test of 20 milk chocolates, Nicholas Jordan and friends have their own block party – and are shocked by the resultsGet our weekend culture and lifestyle emailIf you value our independent journalism, we hope you’ll consider supporting us todayUsually when I host a taste test the products are blind for everyone but me – I distribute the samples to the other tasters and that usually involves me seeing what the brand is. That’s fine, I tell myself: I’m a free-thinking, rational, analytical mind who can tune out any biases or marketing. Well, that’s what I thought, until a taste test of 20 blocks of supermarket milk chocolate proved I’m not only fickle but apparently heavily biased too.I was joined by 10 friends who, like me, scored the chocolates based on texture and taste. Because many supermarket chocolates have distinct shapes or names carved into them, the other reviewers closed their eyes when I gave out each sample – although I always knew the brand.Sign up for the fun stuff with our rundown of must-reads, pop culture and tips for the weekend, every Saturday morning Continue reading… Australian food and drink, Australian lifestyle, Food, Chocolate, Supermarkets, Life and style
