Imagine you are visiting a new city for the first time, and dinner time rolls around. How do you choose a restaurant? You could just check reviews and go to the highest-rated option. But how can you be sure that the reviewers share your food preferences, your spice tolerance, or your budget? And how do humans in general manage to learn from others when preferences can vary quite substantially between individuals? Imagine you are visiting a new city for the first time, and dinner time rolls around. How do you choose a restaurant? You could just check reviews and go to the highest-rated option. But how can you be sure that the reviewers share your food preferences, your spice tolerance, or your budget? And how do humans in general manage to learn from others when preferences can vary quite substantially between individuals? Social Sciences Phys.org – latest science and technology news stories