The Strategic Advantage Omnichannel Retailers Have Over Amazon

New research suggests that encouraging in-store pickup over home delivery could lead to more profitable sales, higher market shares, and sustainability-performance gains. Sales and marketing, Environmental sustainability, Customer strategy, Retail and consumer goods, Digital Article 

New research suggests that encouraging in-store pickup over home delivery could lead to more profitable sales, higher market shares, and sustainability-performance gains.

 HBR.org

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