Christmas is approaching, and for many, economic stress is increasing. Paradoxically, this can lead us to purchase even more gifts. Recent research from the University of Skövde shows that financial anxiety and stress trigger impulsive buying. The research is published in the International Journal of Bank Marketing. Christmas is approaching, and for many, economic stress is increasing. Paradoxically, this can lead us to purchase even more gifts. Recent research from the University of Skövde shows that financial anxiety and stress trigger impulsive buying. The research is published in the International Journal of Bank Marketing. Social Sciences Economics & Business Phys.org – latest science and technology news stories
Financial anxiety leads to unnecessary Christmas shopping, say researchers
