Wicked tries to harness Barbie’s marketing magic in the hopes of defying gravity at the box office

With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So it’s no wonder its marketing rollout has parallels to last year’s billion-dollar blockbuster. With Ariana Grande and Cynthia Erivo in starring roles, Wicked will be hoping for Barbie-like success at the box office. So it’s no wonder its marketing rollout has parallels to last year’s billion-dollar blockbuster. Movies, Arts, Culture and Entertainment, Popular Culture, Fashion, Film Industry Latest business news