In a business-to-business (B2B) supply chain context, business customers who conduct unfair and socially irresponsible business practices have been shown to have significantly decreased suppliers’ intentions to continue their business relationships, according to researchers from Monash University and Northeastern University. In a business-to-business (B2B) supply chain context, business customers who conduct unfair and socially irresponsible business practices have been shown to have significantly decreased suppliers’ intentions to continue their business relationships, according to researchers from Monash University and Northeastern University. Economics & Business Phys.org – latest science and technology news stories