We distance ourselves from completely neutral products if they are liked by people who have political views that we find disagreeable. This is shown in four studies from Linköping University, Sweden. The behavior is reinforced if we have to make a decision when others are watching. We distance ourselves from completely neutral products if they are liked by people who have political views that we find disagreeable. This is shown in four studies from Linköping University, Sweden. The behavior is reinforced if we have to make a decision when others are watching. Social Sciences Political science Phys.org – latest science and technology news stories
Political opinions can influence our product choices, including chocolate, research finds
