Business, Economics, Stock markets, Jaguar Land Rover, Automotive industry Business | The Guardian
Rolling coverage of the latest economic and financial newsJaguar unveils much-hyped electric car after online leakThe scale of the backlash last month following Jaguar’s 30-second teaser trailer in which a group of brightly dressed models, but no actual cars, was rather over the top.The adverts came with a “Copy nothing” tagline, channelling Jaguar founder William Lyons, while signalling a decisive break with the company’s past as an old school luxury brand.“We’ve certainly gathered an awful lot of attention over the last few weeks, but now I think its really important to talk about the vehicle.”We need to make sure that Jaguar is relevant, is desirable, is future proof for the next 90 years of its history.“At the moment, the industry is going through huge disruption: technology changes, as we all figure out actually what an electrified world means for our brand.“We absolutely don’t want to alienate any of our loyal fans.“Quite the opposite – we want to take as many of our current fans with us on that journey… We need to also appeal to a new audience. That’s what we need to do.” Continue reading…
Rolling coverage of the latest economic and financial news
The scale of the backlash last month following Jaguar’s 30-second teaser trailer in which a group of brightly dressed models, but no actual cars, was rather over the top.
The adverts came with a “Copy nothing” tagline, channelling Jaguar founder William Lyons, while signalling a decisive break with the company’s past as an old school luxury brand.
“We’ve certainly gathered an awful lot of attention over the last few weeks, but now I think its really important to talk about the vehicle.”
We need to make sure that Jaguar is relevant, is desirable, is future proof for the next 90 years of its history.
“At the moment, the industry is going through huge disruption: technology changes, as we all figure out actually what an electrified world means for our brand.
“We absolutely don’t want to alienate any of our loyal fans.
“Quite the opposite – we want to take as many of our current fans with us on that journey… We need to also appeal to a new audience. That’s what we need to do.”
