Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, despite these advantages, traditional offline promotions, such as printed coupons, might still outperform their digital counterparts in driving consumer behavior. Marketers today increasingly rely on online platforms like mobile apps, social media, and direct email to deliver promotional content, drawn by their cost-effectiveness and extensive reach. However, despite these advantages, traditional offline promotions, such as printed coupons, might still outperform their digital counterparts in driving consumer behavior. Economics & Business Phys.org – latest science and technology news stories
Offline versus online promotional media: Which drives better consumer engagement and behavioral responses?
