A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and aesthetics intersect with branding found that interracial couples featured in advertisements enhanced brand outcomes relative to white couples, but also decreased brand outcomes relative to Black, Hispanic and Asian couples. A new paper co-written by a University of Illinois Urbana-Champaign scholar who studies how authenticity and aesthetics intersect with branding found that interracial couples featured in advertisements enhanced brand outcomes relative to white couples, but also decreased brand outcomes relative to Black, Hispanic and Asian couples. Economics & Business Phys.org – latest science and technology news stories
Ads featuring interracial couples produce mixed results for brands
