As conflicts far and wide shake the planet, can the Olympics unite the world?

It’s a pitch the IOC has made often enough that it has become part of the brand that the Games project: the Olympics as the great uniter, one that has the potential to transcend all divides. Reality, though, can interrupt even the tightest messaging. It’s a pitch the IOC has made often enough that it has become part of the brand that the Games project: the Olympics as the great uniter, one that has the potential to transcend all divides. Reality, though, can interrupt even the tightest messaging.  Economic Times