Asda, Retail industry, Supermarkets, Business, UK news, Food & drink industry Business | The Guardian
Supermarket to roll out its own price cuts campaign with new boss keen not to ‘dance to the tune of the discounters’Asda is ditching its Aldi and Lidl price-match scheme just a year after launching it, as the UK’s fourth-largest supermarket chain battles to win back shoppers amid rising costs.Stopping the scheme in favour of a wider “Rollback” price cuts campaign is one of the most dramatic moves yet by Asda’s new chair, Allan Leighton, who returned to run Asda late last year more than two decades after quitting as chief executive. Continue reading…
Supermarket to roll out its own price cuts campaign with new boss keen not to ‘dance to the tune of the discounters’
Asda is ditching its Aldi and Lidl price-match scheme just a year after launching it, as the UK’s fourth-largest supermarket chain battles to win back shoppers amid rising costs.
Stopping the scheme in favour of a wider “Rollback” price cuts campaign is one of the most dramatic moves yet by Asda’s new chair, Allan Leighton, who returned to run Asda late last year more than two decades after quitting as chief executive.
