The term refers to the perception that a food product is generally good for us based on a single claim, casting subliminal power over our diets and dollars. Snack Foods, Advertising and Marketing, Labeling and Labels (Product), Psychology and Psychologists, Food, Food and Drug Administration, Nestle, Marion The term refers to the perception that a food product is generally good for us based on a single claim, casting subliminal power over our diets and dollars. NYT > Business