
Asda ditches Aldi and Lidl price-match scheme just a year after launch
Asda, Retail industry, Supermarkets, Business, UK news, Food & drink industry Business | The Guardian Supermarket to roll out its own price cuts campaign with new boss keen not to ‘dance to the tune of the discounters’Asda is ditching its Aldi and Lidl price-match scheme just a year after launching it, as the UK’s fourth-largest supermarket…