The two pop music titans, locked in a close contest for the top of next week’s album chart, are stoking fans’ competitive spirit with a variety of digital tactics. Pop and Rock Music, Fans (Persons), Audio Recordings, Downloads and Streaming, Eilish, Billie, Swift, Taylor, Hit Me Hard and Soft (Album), The Tortured Poets Department (Album) The two pop music titans, locked in a close contest for the top of next week’s album chart, are stoking fans’ competitive spirit with a variety of digital tactics. NYT > Business
Billie Eilish and Taylor Swift Race for No. 1
