Brand power: How a new generation of AFL stars are making big bucks off the field

Brand power: How a new generation of AFL stars are making big bucks off the field

The list of the league’s most marketable players is changing rapidly, and their capacity to cash in with multimillion-dollar off-field deals has been revolutionised in the past five years. The list of the league’s most marketable players is changing rapidly, and their capacity to cash in with multimillion-dollar off-field deals has been revolutionised in the past five years. Sport / AFL Sydney Morning Herald – Latest News

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