Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it’s gone? You’re not alone. A new study published in the Journal of Business Research, investigates how a “fear of missing out” (FOMO) and intense brand passion are pushing many consumers toward compulsive buying—often leading to stress, debt, and even anxiety. Ever scrolled through Instagram or TikTok and felt a sudden rush to buy something before it’s gone? You’re not alone. A new study published in the Journal of Business Research, investigates how a “fear of missing out” (FOMO) and intense brand passion are pushing many consumers toward compulsive buying—often leading to stress, debt, and even anxiety. Economics & Business Phys.org – latest science and technology news stories
Brands’ dark side: FOMO spurs obsession, compulsive buys
