Counterfeit goes cool: high-end brands urged to embrace rise of #dupe
Social media, Retail industry, Fashion industry, Business, Marketing & PR, Digital media, Fashion, Media, TikTok, World news, US news, UK news Business | The Guardian Gen Z are flaunting their knockoffs and imitations – so experts say companies should play alongHigh-end brands should “lean in” and embrace the #dupe subculture that feeds off recommending duplicates or…